Commercial finance advisory · eCommerce & retail

Know what you'd really qualify for.

We read your business the way a lender does — then find the right capital, at the right price, so you don't overpay on interest.

0to your verdict
Freeno data required
£10,000 – £10,000,000+financing we arrange
Your Free Borrowing Readiness CheckReady to borrow now
0borrowing readiness scoreIndicative facility £120k–£190k
Strong cash bufferstrength
Comfortable serviceabilitystrength
Healthy marginstrength
Encrypted & EU-hosted GDPR-compliant ACA-qualified analysis Commission disclosed in writing
Who we serve

Built for consumer brands across the UK, EU and US.

We work with growing direct-to-consumer and retail brands — real revenue, real funding needs, and rarely read properly by a lender.

UK · EU · US

Brands trading across the United Kingdom, Europe and the United States.

3 regions · one read

Direct-to-consumer

DTC brands selling through their own store and the marketplaces.

Shopify · Amazon

Retail & omnichannel

Retail and wholesale brands with stockists, stores, or a mix of channels.

Stores · wholesale
The problem
Most founders take the wrong capital, because no one read their business like a lender.
"I got declined — and no one will tell me why."
The black-box rejection
"A broker put me in an MCA that's strangling my cash flow."
The wrong product, sold fast
"Three lenders, three different numbers."
No way to compare
"Is my business even ready to borrow yet?"
Asking blind
You don't have a funding problem. You have a clarity problem — that's what we fix first.
Free · 90 seconds · no documents
The free Borrowing Readiness Check.

Answer a handful of quick questions in simple bands — no exact figures, no documents, no bank access. You'll get an instant, indicative read on how ready to borrow your business looks today.

A clear borrowing-readiness verdict

Red, amber or green — and what it means for your business right now.

An indicative facility range

The kind of facility you could realistically explore at your size.

Your three biggest levers

What's working in your favour — and what's holding you back.

Free Borrowing Readiness Check → Indicative and self-reported — a fast snapshot, not a full diagnostic.
The money you could keep
Keep more in your bank account.

Without a Read, a typical brand borrows at 200–400 bps above what it'd qualify for — cash straight out of your account. See what you could keep. Pick a scenario, or drag your own.

£500,000borrowed
£10k£10m
You could be keeping
£10,000 £20,000
per year, back in your account
+200bps best+400bps worst
That's recoverable margin — exactly the gap a proper read is built to find and close.
The fix

What you actually get

No guesswork, no wasted weeks — a clear read on what you can raise and how to get it cheaper.

Know your number

Get a clear read on how much you could realistically raise — so you stop guessing and stop chasing the wrong amount.

How much · in plain numbers

The right type of funding

Term loan, revenue-based, invoice finance, inventory — understand which funding type actually fits how your business works.

The right fit · not just any offer

A cheaper path to capital

See which KPIs to move so you stand to qualify for better terms — the route to cheaper financing, and more of it to fuel growth.

200–400 bps · the prize

Lender-ready, faster

See what a lender sees before you ever apply, so you walk in prepared and save weeks of back-and-forth.

Weeks saved · before you apply
How it works
A staircase, not a sales call.

We help eCommerce and retail brands prepare for funding, assess financing options, introduce suitable lenders, and negotiate terms on their behalf.

01

Free Borrowing Readiness Check

90 seconds, no data, no documents. An instant, indicative read on how ready to borrow your business looks today.

Free
02

Read-Lite

A deeper read built from your real numbers — surfacing the key risks and concerns.

Free · needs your data
03

Credit memo pack

A lender-grade pack laying out the key risks and concerns — and exactly how to fix them.

Paid
04

The Sprint

We sit inside finance & ops for twelve weeks until the margin moves.

Retainer
05

The Brokerage

We line up the right capital and negotiate it — or tell you not to.

Disclosed commission
Why us, not a broker
The difference is who pays us.
A typical broker
MarginLabs
Paid by
The lender, on volume — the more you borrow, the more they earn.
You. So our only job is the right answer.
Reads your business
No — they forward your docs to whoever bites.
Properly, like an underwriter — before going to market.
Tells you "don't"
Never — a declined deal is lost commission.
Often. We pass on bad capital and show you why.
Commission
Hidden in the rate you're quoted.
Disclosed to the penny, in writing.
Questions founders ask
Before you upload a single file.
Is it safe to share my bank statements and financials?+
Yes. Everything you upload is encrypted in transit and at rest, stored in a private EU-hosted folder, and visible only to your named analyst. You can ask us to permanently delete all of it at any time. See our Privacy Policy and Data Rights page.
Do I have to pay to get started?+
No. Start with the free Borrowing Readiness Check — 90 seconds, no documents. The deeper Read-Lite is free too, built from your own numbers. You only pay if you choose to go further with a credit memo or a Sprint.
Do I need to give you access to my bank?+
Not to begin. The free Borrowing Readiness Check needs no documents at all. The deeper Read-Lite works from documents you upload (PDF or CSV), and direct bank or accounting connections are optional — only ever set up with your explicit consent later.
What makes you different from a finance broker?+
Brokers are paid by lenders on volume, so they're incentivised to place you in the biggest deal. We're paid by you, read your business like an underwriter first, and disclose any commission in writing — and we'll tell you when not to borrow.
Who actually reads my business?+
An ACA-qualified chartered accountant reads your file personally. You get findings in plain English, each tied to a number you can point to — never an opaque score.
"This is where your first client's words will go — a real quote, once you've delivered your first Read."
Placeholder · add a real testimonial after client #1

Find out what you'd really qualify for.

Start with your free Borrowing Readiness Check — 90 seconds, no documents, no obligation.

This is an indicative readiness guide, not a credit check. It does not access your credit file, leave a footprint, or appear on any formal credit report, and it is not a lending decision or an offer of finance.

Get in touch

Prefer to talk first?

Not ready for the Borrowing Readiness Check? Send us a note and we'll come back to you.